By: James M. (Jimmy) Lamb
Welcome to the world of mobile embroidery. In this type of operation, you take a machine (or machines) to specialty events, trade shows, craft shows, etc. and produce custom embroidered items on the spot. With the right event and product line, you will have the opportunity to bring in some excellent profits and gain valuable exposure for your business at the same time. But just like any other business decision, you need to do the necessary research and preparation before jumping in with both feet. So, let’s take a look at what mobile embroidery is all about.
Starting a mobile operation is much like starting a new business It takes research, planning and some investment. Though having a commercial machine onsite is a must, it will take more than that to be successful.
When you step back and take a hard look at mobile, you will see that you are creating a retail operation. Thus, retail principles need to apply. Merchandising, displays, quick turn-around, effective pricing, adequate inventory, are just some of the areas that must be addressed.
Also realize that you are working away from all the comforts and conveniences of your shop. You can’t take it all with you, but if you forget an important item your business may suffer. Thus it makes sense to limit what you will do onsite at an event, and then build your mobile shop around this.
The Elements of Mobile Embroidery
Element #1 - Event Identification and Selection
Element #2 - Market Research and Analysis
Element #3 - Inventory Selection and Management
Element #4 - A Simple Pricing System
Element #5 - Payment Policies and Procedures
lement #6 - Sales Tax
Element #7 - Displays, Fixtures and Layouts
Eement #8 - Transportation
Element #9 - Insurance
Element #10 - Setup and Breakdown Process
Element #11 - Onsite Ope
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